17

2019

-

06

Heavy! Orrick elevator new LOGO officially opened!


In order to further enhance the brand image, Orrick Elevator has made design changes to the original LOGO. From now on, the new LOGO will be officially launched!

"ORAC" is derived from the ancient Greek word for "Oracle", meaning "wise man". Orrick Elevator has always insisted on moving closer to this moral, constantly showing a digital, information-based, and systematic technological intelligent corporate image, combined with intelligent manufacturing technology and highly competitive innovative technology, and insisting on serving consumers Provide reliable products and professional security!

The change from the old logo to the new logo not only implies that after more than ten years of precipitation and accumulation, Orrick Elevator finally broke its cocoon and became a butterfly, and it is a growth story of progress and development towards a higher and farther space. It also represents Orrick Elevator's challenge spirit of defying difficulties, breaking through itself and daring to innovate!

The new logo also inherits the company's entrepreneurial spirit and goal determination in the choice of fonts, colors and combinations!

On the Chinese characters, the bold and unrestrained Chinese classical brush calligraphy font is adopted, which represents the ambition of Orrick Elevator to be the leading elevator enterprise of the Chinese nation!

In terms of color, the calm and atmospheric sapphire blue is still used, which represents the steady progress of Orrick Elevator in the profound corporate culture atmosphere and implements the company's enterprise spirit of "dare to break through, dare to do, dare to be responsible!

The combination method is also very concise. Chinese is below and English is above, implying that Aurek Elevator will continue to grow bigger and stronger on the deep foundation of the domestic market, and finally rush out of the country and the goal and determination to the world!

2019 is the 14th anniversary of Orrick Elevator. We will not forget our first heart, continue to challenge and soar towards higher goals as always, carry dreams and open hopes!

       (Note:After the new LOGO is launched, the company's relevant external contact information will be gradually replaced with the new LOGO logo. During this period, the old and new LOGO logos have the same effect.)